Maersk Exhibitions

As part of the redesign of our client Maersk’s brand visual identity, we were tasked with consistently translating the new design system into three-dimensional space. The goal was to create a clear visual translation of the brand into physical environments and, based on this, to define globally consistent standards for trade show booths.

c.next developed a comprehensive set of guidelines to ensure consistent implementation of the new design. At the same time, we handled the execution of several trade show appearances across Europe—a strong sign of trust and the lasting value of a long-term partnership.

The new trade show design made its large-scale debut at transport logistic 2025 in Munich. There, Maersk’s new brand visual identity was showcased through a consistent and confident brand presentation.