With this privacy policy, we would like to inform you about how we process personal data and inform you about your rights. We are aware of the importance of processing personal data for you as the affected user and therefore comply with all relevant legal requirements. The protection of your privacy is of the utmost importance to us. We process your personal data in compliance with the General Data Protection Regulation and the national data protection regulations.

Name and contact details of the controller and its representative GmbH:
Großer Burstah 36, 20457 Hamburg
E-mail: info(at)
Managing Director: Oliver Fliege
Registered office of the company: Hamburg Local Court Hamburg, HRB 172774


This privacy policy uses the terms of the General Data Protection Regulation (GDPR).

"Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. "Restriction of processing" is the marking of stored personal data with the aim of restricting its future processing.

"Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

"filing system" means any structured set of personal data which are accessible according to specific criteria, whether centralized, decentralized or dispersed on a functional or geographical basis.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

"Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

"Recipient" means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

"Third party" means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

"Consent" means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Processing operations
We collect and process the following personal data about you:- Contact and address information, if you have provided us with your contact information or registered on our site,
- Company information, if you have provided us with such information,
- Online identifiers (e.g. your IP address, browser type and version, the operating system used, the referrer URL, the IP address, the file name, the access status, the amount of data transferred, the date and time of the server request),
- Social media identifiers

Purposes of processing
We process your data for the following purposes:
- to contact you as requested,
- to process and fulfill contracts for the management of the brand portfolio,
- for advertising purposes,
- to send the e-mail newsletter, if you have registered for this,- for quality assurance and- for our statistics.

Legal basis for data processing
Your data is processed on the following legal bases:
- your consent in accordance with Art. 6 (1) (a) GDPR
- for the performance of a contract with you pursuant to Art. 6 para. 1 lit. b) GDPR,
- for the fulfillment of legal obligations pursuant to Art. 6 para. 1 lit. c) GDPR or
- for a legitimate interest pursuant to Art. 6 para. 1 lit. f) GDPR.

Legitimate interests
If we base the processing of your personal data on legitimate interests within the meaning of Art. Art. 6 para. 1 lit. f) GDPR, these are
- the improvement of our offer,- protection against misuse and
- the management of our statistics.

Data sources
We receive the data from you (including via the devices you use). If we do not collect the personal data directly from you, we will also inform you of the source from which the personal data originates and, if applicable, whether it originates from publicly accessible sources.

Recipients or categories of recipients of the personal data
When processing your data, we work together with the following service providers who have access to your data:
- Providers of web analytics tools,
- web hosting providers.
Data is transferred to third countries outside the European Union. This takes place on the basis of contractual regulations provided for by law, which are intended to ensure adequate protection of your data and which you can view on request.

Storage period
We only store your personal data for as long as is necessary to achieve the purpose of processing or for as long as the storage is subject to a statutory retention period. We store your data
- if you have consented to the processing, but for no longer than until you withdraw your consent,
- if we need the data to perform a contract, for a maximum of as long as the contractual relationship with you exists or statutory retention periods apply,
- if we use the data on the basis of a legitimate interest, for as long as your interest in erasure or anonymization does not prevail.

Your rights
- to request information about the processing of your data free of charge and to receive a copy of your personal data. Among other things, you can request information about the purposes of the processing, the categories of personal data being processed, the recipients of the data (if it is passed on), the duration of storage or the criteria for determining the duration;
- to rectify your data. If your personal data is incomplete, you have the right to complete the data, taking into account the purposes of the processing;
- to have your data erased or blocked. Reasons for the existence of a right to erasure/blocking may include the withdrawal of consent on which the processing is based, the data subject objects to the processing, the personal data has been processed unlawfully;
o to have the processing restricted;
o to object to the processing of your data;
o withdraw your consent to the processing of your data for the future; and
o complain to the competent supervisory authority about unlawful data processing.

Requirement or obligation to provide data
Unless expressly stated at the time of collection, the provision of data is not required or obligatory. Such an obligation may arise from legal requirements or contractual regulations. further information on data protection:

Contact form | Customer support
The contact form on our website is an easy way to get in touch with us quickly. To make it possible to contact us, some fields are marked as mandatory. If you fill in the fields and select "Send", you agree that your data will be sent to us with the message by e-mail. The data will not be stored on the web server.As part of customer support, you have the option of contacting us via our website. You provide us with your contact details voluntarily. Your personal data transmitted to us will be stored automatically, whereby the processing serves the sole purpose of processing your request to us. Your data will not be passed on to third parties.

E-mail newsletter
If you subscribe to our newsletter, we will use the data required for this or separately provided by you to send you our e-mail newsletter on a regular basis. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described above or by using the unsubscribe link provided for this purpose in the newsletter.

Data security
We have taken extensive technical and organizational measures to protect your data against possible dangers, such as unauthorized access or access, unauthorized knowledge, modification or distribution, as well as against loss, destruction or misuse. In order to protect your personal data from unauthorized access by third parties during transmission, we secure data transmissions using SSL encryption where necessary. This is a standardized encryption method for online services, especially for the web.

Log files
Each time our website is accessed, usage data is transmitted by the respective Internet browser and stored in log files, the so-called server log files. The stored data records contain the following data: Domain from which the user accesses the website, date and time of access IP address of the accessing computer Website(s) visited by the user within the scope of the offer, amount of data transferred, browser type and version, operating system used, name of the Internet service provider, message as to whether the access was successful. These log file data records are evaluated in anonymized form in order to improve the offer and make it more user-friendly, to find and correct errors and to control the utilization of servers.

This website uses so-called cookies. A cookie is a text file with an identification number that is transmitted to the user's computer together with the other data actually requested when the website is used and stored there. The file is stored there for later access and serves to authenticate the user. As cookies are simple files and not executable programs, they pose no danger to the computer. Depending on the settings selected by the user, the Internet browser automatically accepts cookies. However, this setting can be changed and the storage of cookies deactivated or set in such a way that the user is notified as soon as a cookie is set. However, if the use of cookies is deactivated, some functions of the website may not be available or may only be available to a limited extent. You can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Cookies that are already active can be deleted at any time via an Internet browser or other software programs. We may work with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard disk when you visit our website (third-party cookies); if we work with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case in the following paragraphs.

We use the following types of cookies:
First-party cookies: First-party cookies are transmitted by the platform you have just visited.Third-party cookies (so-called third party cookies): Third-party cookies are cookies that are transmitted by a provider other than the platform visited by the user. If a user accesses a platform and another entity transmits a cookie through this platform, this is a third-party cookie.

Strictly necessary cookies: These cookies are necessary for you to navigate through the Platform and use its features, such as accessing secure areas of the Platform. Without them, certain services cannot be provided, such as displaying content customized for your computer or device.

Performance cookies: These cookies collect information about how visitors use the platform, such as which pages are accessed most frequently and whether they receive error messages from websites. However, these cookies do not collect any information about the visitor's identity. All information these cookies collect is aggregated and therefore anonymous. They are only used to optimize the platform.

Functionality cookies: These cookies allow the Platform to remember choices you make (such as language preferences and your region) and provide you with enhanced, more personal features. They can also be used to remember your preferences for text size, font and other customizable parts of the website. They may also be used to provide services you have requested such ase.g. the display of a video or the comment function within a blog. The information that these cookies collect can be anonymized. Your browsing activity cannot be tracked on other platforms.

Social media cookies: These cookies are used when you click a button on the platform to share information on social media. The social network records this action and may use it for marketing or advertising purposes.
Marketing/advertising cookies: These cookies are used to show you advertisements that may be relevant to you based on your interests. They are also used to limit the number of times you are shown a particular advertisement. We also use cookies to measure how effective an advertising campaign is. They are usually placed by advertising networks with our permission and record your visit to a platform. This information is shared with other organizations such as advertising providers. Marketing and advertising cookies are often linked to platform functions.
Our advertising cookies also allow you to participate in customer surveys and provide us with your feedback so that we can improve your user experience with us.

Google Analytics
We use the Google Analytics service provided by Google Inc. This service enables us to analyze the use of our website and uses cookies for this purpose. For this purpose, the information generated by the cookie, such as your anonymized IP address, is transmitted on our behalf to a Google Inc. server in the USA, where it is stored and evaluated. Google Analytics has been extended on this website by the code "gat._anonymizeIp();". This ensures anonymized collection of IP addresses. The anonymization of your IP address is usually carried out by Google Inc. within the European Union or in other contracting states of the European Economic Area (EEA) by shortening your IP address. In exceptional cases, your IP address is transmitted to a Google Inc. server in the USA and only anonymized there. Your IP address transmitted in this way will not be merged with other Google Inc. data. Remarketing and reports on performance according to demographic characteristics and interests are used as part of the Google Analytics advertising function. The purpose of these procedures is to use information about user behavior to align advertising measures more closely with the interests of the respective user. As part of remarketing, personalized advertising measures can be placed on other websites based on the user's surfing behavior on this website. The advertising material may contain products that the user has previously viewed on the website. If you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads, Google will use this data for cross-device remarketing. You can object to the collection of your data by Google Analytics at any time using the following options: Most browsers automatically accept cookies. However, you can prevent the use of cookies by adjusting your browser settings; in this case, however, you may not be able to use all the functions of the website. You must make the settings separately for each browser you use. You can also prevent the collection and processing of this data by Google Inc. by downloading and installing the browser add-on available at the following link:
Alternatively, or within browsers on mobile devices, please click on the following link: Deactivate Google Analytics. This will place an opt-out cookie on your device for our website with effect for the browser you are currently using; if you delete your cookies in this browser, you must click on this link again. You can find more information on terms of use and data protection at or at

On our website we use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. By using this service, our location is shown to you and any directions are made easier. Information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access the subpages in which the Google Maps map is integrated. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account; if you do not wish to be assigned to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit.f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. Detailed information on data protection in connection with the use of Google Maps can be found on the Google website ("Google Privacy Policy"):

Plugins of the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our site. You can find an overview of the Facebook plugins here: When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at

Plugins of the short message network of Twitter Inc (Twitter) are integrated on our website. You can recognize the Twitter plugins (tweet button) by the Twitter logo on our site. You can find an overview of tweet buttons here ( When you visit a page on our website that contains such a plugin, a direct connection is established between your browser and the Twitter server. Twitter then receives the information that you have visited our site with your IP address. If you click on the Twitter "tweet button" while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Twitter. If you do not want Twitter to be able to associate your visit to our pages, please log out of your Twitter user account. Further information on this can be found in Twitter's privacy policy (

Functions of the "Xing" service, which is operated by XING AG, Gänsemarkt 43, 20354 Hamburg, Germany, are integrated on our pages. When you activate and use the plugin, your browser establishes a direct connection with the Xing servers. The content of the plugin is transmitted by Xing directly to your browser, which integrates it into the website. By activating the plugin, Xing receives the information that you have accessed the corresponding page of our website. If you are logged in to Xing, Xing can assign the visit to your Xing account. The purpose and scope of the data collection and the further processing and use of the data by Xing as well as your rights and setting options in this regard can be found here:

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the"Recommend button" from LinkedIn and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. Further information on this can be found in LinkedIn's privacy policy at:

Status of the privacy policy: January 2022

We reserve the right to amend this privacy policy at any time with effect for the future.